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Needing to improve brand perception, brand presence in consumers’ minds and strengthen brand purchase intent across a diverse consumer audience, Huffy engaged Brunner to create its new website. Brunner produced a site that provides an unhindered access to bike model information with all audience segments in mind and surprises and delights site visitors with great bike/cycling content tied to family, fun and cool stuff. A content management tool empowers Huffy to manage the site content on fly. In addition, the site architecture can accommodate an ecommerce platform in the future. Early analytics indicate the site is outperforming the universe of cycling and online retail websites. Future plans include microsites that celebrate Disney character products, Nickelodeon character products and Huffy’s own extreme ride, Green Machine.
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