In addition to Brunner renaming and rebranding Prevent Cancer, Brunner Digital was charged with creating a website that clearly relays the foundation’s mission, exhibits simple navigation that is highly intuitive, and brings the new look and feel of the organization to life online. Challenged with a previously cluttered and dated site, Prevent Cancer was having difficulty conveying its mission—cancer prevention and early detection through research, education, and community outreach to all populations—and providing up-to-date and user-friendly information that was easy to find on the site.
Subsequently, Brunner Digital developed a clean design that included mission-conscious, on-point layout and imagery, and implemented a content management system with templates and rules that would allow the organization to maintain a well-organized and non—text-heavy feel. The content management system’s ease of use allows Prevent Cancer staff to focus their time and efforts on supporting the foundation’s mission, rather than dealing with complicated, multi-step processes when changes and/or updates to the site are necessary.
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